Augmented Reality
User Experience

Augmented Reality innovations from Munich.

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Augmented Reality
User Experience

Augmented Reality
innovations from Munich.

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Innovative Augmented Reality Applications for Development, Service, and Marketing

Discover how Augmented Reality can transform your development, service, and marketing strategies.

  • Interactive Product Development: Use Augmented Reality to virtually create and test prototypes – efficiently and cost-effectively. Accelerate development cycles by visualizing and interacting with 3D models directly in your real environment.
  • Enhanced Service Experiences: Improve your customer service with Augmented Reality through interactive repair instructions and remote support – reducing downtime and increasing customer satisfaction.
  • Marketing that Impresses: Create unforgettable customer experiences with Augmented Reality through immersive storytelling and product presentations. Transform static content into dynamic AR experiences that set your brand apart.

Our mission: to lead your company to the forefront of innovation with tailor-made Augmented Reality solutions. Bring your products and messages to life and create a deep connection with your target audience.

Augmented Reality Experiences (UX) for Business Success

What is Augmented Reality (UX)?

Augmented Reality (UX) is the extension of our real world with digital information and interactions, creating new possibilities for user experiences. The overlay of digital content onto the real environment creates immersive and interactive experiences that combine both physical and digital aspects.

Our applications are tailored to utilize the unique features and capabilities of these AR technologies, offering users intuitive interactions and seamless integration of digital information into their real environment.

Our goal is to enhance the user experience by enriching the real world with relevant digital information, thereby optimizing work processes and enriching the customer experience.

Why are Augmented Reality applications important for businesses?

Augmented Reality applications enable businesses to interact with their data and products in an unprecedented way. This type of visualization offers an immersive experience that far surpasses traditional presentations, helping to convey complex matters simply.

In industries where accuracy and detail are crucial, AR applications offer the opportunity to realistically represent and analyze products and processes in their real environment, saving time and costs and fostering innovation.

Incorporating AR into training can improve understanding and retention, while in marketing and sales, products can be made tangible for customers through Augmented Reality, leading to increased customer loyalty and sales.

Why is the Visoric team the right partner?

The Visoric team in Munich brings extensive experience in the conception, design, programming, and support of Augmented Reality applications. We understand the specific challenges of businesses and develop tailored solutions.

Our experts combine creative design with technical excellence to create applications that are not only technically innovative but also generate real added value for your business. We support you from the idea to the implementation and beyond.

With Visoric, you choose a partner who prioritizes commitment to quality, customer proximity, and clear communication. We ensure that your investment in Augmented Reality applications means sustainable success for your business.

Transform your business presentations with innovative Augmented Reality (UX) solutions from Visoric. Step into the future of customer experience. Let’s realize your vision together.

CAD Data as the Basis for Efficient Augmented Reality (UX)

Unlock new ways to reduce development costs, enhance sales experiences, and optimize your service with Augmented Reality.

  • Cost-Effective Development: Utilize interactive prototypes in Augmented Reality to accelerate design iterations and reduce development costs.
  • Sales Promotion: Boost your sales figures with impressive Augmented Reality product presentations that convince and excite customers.
  • Service Innovation: Improve your customer service with Augmented Reality tools that simplify complex service processes and minimize downtime.

Use Augmented Reality (UX) to optimize your products, revolutionize sales experiences, and take your service to the next level. Start now!

How to reach us!

Phone: +49 89 21552678

Contact Person:
Ulrich Buckenlei (Creative Director)
Mobile +49 152 53532871

Nataliya Daniltseva (Project Manager)
Mobile + 49 176 72805705

Bayerstraße 13
D-80335 Munich

Questions about Augmented Reality UX?

Do you want to learn more about how Augmented Reality can improve your business processes and what specific benefits it offers for your requirements? Our team is at your disposal. Contact us to discover more. We look forward to dialoguing with you!

Die mit * markierten Felder sind Pflichtfelder.

Where are Augmented Reality Applications (UX) used in Businesses?


Augmented Reality UX in the Automotive Industry


  • Design and Prototyping: Virtual modeling and testing of vehicle designs in 3D, without creating physical prototypes.
  • Training: Use of augmented reality for training employees in handling new models and technologies.
  • Showrooms: Presentation of vehicles in various configurations and colors through augmented reality applications.


  • Cost and Time Savings: Reduction of effort and costs in prototype development through virtual models.
  • Improved Customer Experience: Customers can experience vehicles in different configurations, even if they are not physically present.
  • Effective Training: Realistic training environments for employees, without relying on real vehicles or components.

Augmented Reality UX in Aerospace


  • Maintenance: Overlaying maintenance information over real aircraft parts or systems for more precise repairs.
  • Remote Assistance: Experts can provide support from a distance by projecting instructions directly into the technician’s field of view.
  • Safety Training: Conducting safety training in a virtual, risk-free environment.


  • Increased Accuracy and Efficiency: Maintenance personnel receive precise instructions, leading to fewer errors and faster problem resolution.
  • Improved Training Quality: Realistic simulations of complex scenarios facilitate understanding and retention of safety protocols.
  • Reduced Downtime: Effective maintenance processes and immediate remote support minimize aircraft downtime.

Augmented Reality UX in Industrial Manufacturing


  • Assembly Instructions: Displaying interactive instructions directly in the field of view of workers to support assembly processes.
  • Quality Control: Improving quality inspection processes by displaying relevant information and tips in the workspace.
  • Layout Planning: Using augmented reality for visualization and optimization of machine and plant layouts before physical implementation.


  • Increased Employee Efficiency: Faster onboarding and fewer errors through on-the-job assistance via augmented reality.
  • Quality Improvement: Direct integration of control mechanisms into the work process leads to higher product quality.
  • Optimized Space Utilization: Planning and testing of spatial concepts in a virtual environment enables better use of real production areas.

Augmented Reality UX in Healthcare


  • Surgical Planning: Use of 3D models for detailed preparation and visualization of surgeries.
  • Educational and Training Scenarios: Interactive learning environments for medical staff to refine skills and procedures.
  • Patient Consultation: Using augmented reality to explain complex medical matters to patients in a comprehensible way.


  • Improved Surgical Accuracy: Detailed visualizations assist surgeons in the precise execution of complex procedures.
  • Expanded Educational Opportunities: Realistic simulations enable medical staff to train skills in a safe environment.
  • More Effective Patient Communication: Using AR makes medical information more tangible and understandable for patients.

Augmented Reality UX in Retail


  • Virtual Fittings: Customers can try on clothing and accessories in a virtual environment without physically wearing them.
  • Product Demonstrations: Detailed and interactive product visualizations that go beyond the traditional shopping experience.
  • In-Store Navigation: Using augmented reality for wayfinding and product location within large retail spaces.


  • Enhanced Customer Experience: Interactive and personalized shopping experiences lead to stronger customer engagement.
  • Reduction of Returns: The possibility of virtual fittings reduces the likelihood of incorrect purchases.
  • Improved Product Findability: Customers save time and experience less frustration searching for products thanks to augmented reality navigation.

Augmented Reality UX in Construction and Architecture


  • Planning Visualization: Interactive 3D models aid in visualizing and assessing construction projects before the first stone is laid.
  • Error Checking: Augmented reality can identify planning and execution errors early in the process to avoid costly corrections.
  • Safety Training: Realistic simulation environments for safety training minimize risks in construction.


  • Increased Planning Efficiency: Better and faster coordination processes by jointly viewing and adjusting models in real-time with augmented reality.
  • Early Error Detection: Cost and time-saving discovery of errors before they lead to real-world problems through precise AR visualizations.
  • More Effective Safety Trainings: Employees can be trained for emergency situations in a controlled environment enriched by AR, reducing the risk of accidents.

Augmented Reality UX in Agriculture and Food Production


  • Plant Management: Monitoring growth conditions and plant health through augmented reality dashboards.
  • Training for Machine Operation: Interactive guides and simulations for efficient operation of agricultural machinery using AR.
  • Food Processing: Visualization of process chains in food production for training and quality control purposes using augmented reality.


  • Precision Agriculture: Increasing crop yields and resource efficiency through accurate data and real-time analysis with AR.
  • Optimization of Machine Utilization: Improved training leads to fewer operating errors and increased machine lifespan through the use of AR.
  • Improved Food Safety: Augmented reality tools assist in ensuring quality standards and traceability in food production.

Augmented Reality UX in Infrastructure and Energy Supply


  • Maintenance Processes: Visualization of maintenance work on infrastructure facilities and energy plants with augmented reality.
  • Planning Visualization: Representation and examination of future infrastructure projects in an augmented reality environment.
  • Training for Emergency Responses: Simulation of emergency scenarios for quick and effective responses in case of emergencies using AR.


  • Increased Safety: More accurate maintenance and faster identification of risks through overlaid information and instructions with AR.
  • Better Decision Making: Lifelike representations using AR enable a well-founded assessment of infrastructure projects.
  • Efficient Crisis Management: Training in augmented reality prepares employees for handling emergencies, thereby reducing the impact of crises.

Augmented Reality UX in the Entertainment and Media Industry


  • Interactive Content: Development of augmented reality games and experiences that immerse users in virtual worlds.
  • Enhanced Live Events: Enriching concerts, sports events, and other live events with interactive, digital elements through AR.
  • Educational and Documentary Projects: Using augmented reality to create immersive learning and documentation experiences.


  • Expanded Experience: AR enables a new level of interactivity and immersion for users, increasing engagement and connection.
  • New Business Models: Unlocking new revenue streams through innovative offerings and experiences that are only possible with augmented reality.
  • Educational Potential: Enhanced learning methods through interactive and realistic representations of complex topics with AR.

Augmented Reality UX in Education, Training, and Coaching


  • Interactive Learning: Use of Augmented Reality to create interactive and engaging learning experiences for students and pupils.
  • Simulations: Utilization of Augmented Reality for realistic training scenarios in various industries such as medicine, flight schools, or military.
  • Remote Training: Conducting training and courses in virtual classrooms, regardless of the participants’ location.


  • Improved Retention: AR facilitates learning through visual and practical experiences, leading to better retention rates.
  • Safety in Training: Risk-free practice in simulated environments for dangerous or costly activities.
  • Accessibility: Enables education and training for people in remote areas or with limited mobility.

Benefits of Collaborating with Visoric for Augmented Reality (UX) Corporate Applications


  • Customized Augmented Reality Concepts: We create tailored Augmented Reality solutions, specifically adapted to the needs and requirements of your company in various industries.
  • State-of-the-Art Design & Technology: Our experts use advanced AR technology to design interactive and immersive applications with the highest precision and user-friendliness.
  • Integration into Existing Systems: Our Augmented Reality applications are developed to seamlessly integrate into your current operational processes and IT infrastructures.
  • Cross-Industry Expertise: With our wide-ranging experience, we bring in-depth understanding of the specific challenges and opportunities of different sectors.
  • Complete Service from One Source: Visoric accompanies you from the conception to the final implementation of your Augmented Reality application, ensuring that your vision is effectively realized.

Explore Selected Examples of Our Augmented Reality UX Projects

Our fascination and enthusiasm have been devoted for more than 14 years to developing high-performance, exceptionally realistic, and pedagogically professional Augmented Reality (AR) User Experience solutions. We are excited to enter new levels of interactive and immersive user experiences with you. Let’s create something extraordinary together.

Project in the Field of Augmented Reality UX

Trade Show AR Experience for Siemens AG

Our team developed an Augmented Reality User Experience (AR UX) for Siemens, focusing on the representation and interaction with industrial products.

Development of Customized AR Solutions:

The AR applications are specifically tailored to Siemens’ product portfolio and offer an interactive presentation to enable a better understanding of the products.

Integration into Product Presentations:

The AR solutions are integrated into Siemens’ trade show presentations to provide an interactive experience and more effectively present the products.

Key Features of the AR UX for Siemens:

  • Interactive representation of Siemens products in real-time.
  • Use of tracking technologies and AI inpainting for realistic visualizations.
  • Efficient use of trade show space through digital representations.
  • Enhanced understanding of industrial products and systems.
  • Demonstration of Industry 4.0 and 5.0 technologies in practical application.

Presentation at SPS 2023:

At SPS 2023 in Nuremberg, we presented the AR solutions that demonstrate the potential of XR and 3D real-time technologies in product presentation and increase visitor engagement.

Project in the Field of Augmented Reality UX

AR HUD Simulator for BMW AG


Visoric has created an advanced simulation platform for BMW AG that enables the design and testing of windshield displays and Head-Mounted Units (HMUs) for vehicles in an Augmented Reality environment.

Innovation in the Design Process:

This custom platform allows automotive OEMs to design and configure symbols. By integrating real-time traffic data, designs can be directly transferred to Augmented Reality headsets and calibrated to appear to the user as real windshield displays.

Benefits for BMW AG:

The data obtained from the simulation environment can be seamlessly fed back into BMW AG’s software environment, enabling direct transfer and application in real vehicle development.

Efficiency and Cost Savings:

Using Visoric’s Duality simulation environment can significantly shorten development times and reduce costs, accelerating the innovation cycle in the automotive sector and optimizing the launch of new technologies.

Project in the Field of Augmented Reality UX

AR Multi-Player Roadshow App for the Brose Group

The AR X-Ray App, developed for Brose and the iPad Pro, offers a unique immersive experience of vehicle functions. It combines advanced AR technologies with user-friendly operation to present vehicle models in an innovative way.

Functionalities of the App:
The app has three main functions: “Wall Detection/Augmented Reality Wall Projection”, “Ground Plane Detection”, and “3D Object Recognition”, all of which allow for seamless integration of 3D models into the real environment.

Use of AR Technologies:

  • Wall Detection and AR Wall Projection: Allows placing a virtual 3D vehicle silhouette on real walls and exploring it through iPad movement.
  • Ground Plane Detection: Enables scanning of the real space and placing a full-size virtual 3D vehicle for exploration.
  • 3D Object Recognition: The app recognizes and tracks a real miniature 3D vehicle silhouette, enabling interactive exploration in the space.

Project in the Field of Augmented Reality UX

AI-Powered 3D AR Banknote UX for G+D

In collaboration with G+D Currency Technology, Visoric developed an innovative real-time 3D Augmented Reality application. This serves to present the latest security features of banknotes in an appealing and innovative way.

Innovative 3D AR Technology:

The main element of the application is a 3D animated gecko, which presents the security elements of banknotes in a narrative format.

Integration of Artificial Intelligence:

The application uses AI technology for dynamic interactions and presents sample banknotes in an interactive and user-friendly manner.

Improvement of Presentation Techniques:

This innovative method has significantly improved the way security features of banknotes are demonstrated, enabling deeper engagement and better understanding.

Effective Use of AI and AR:

This project exemplifies how the use of AI and AR technology can elevate product presentations to a new level, conveying complex information in an accessible and engaging manner.

Project in the Field of Augmented Reality UX

AR Trade Fair Experience for GEA Group

The partnership between Visoric and GEA Farm Technologies has led to an advanced 3D Augmented Reality application. This elevates product communication through innovative visualizations to a new level.

Innovative 3D X-ray View:

The application combines live images of products with a 3D X-ray view. This is displayed on a track-guided monitor and reveals the complex internal structures of the product.

Use of Real-Time 3D Animation:

The application utilizes advanced 3D animation techniques to ensure accurate and realistic representation from every perspective.

Use of Gaming Technology:

By using gaming technologies, the app offers an interactive and immersive user experience that increases user engagement and improves understanding of product functions.

Commitment to Innovative Technologies:

This project demonstrates Visoric’s commitment to deploying the latest technologies to convey the unique features of our clients’ products in an appealing and comprehensible manner.

Project in the Field of Augmented Reality UX

3D AR House App for Hanse Haus

The collaboration between Visoric and Hanse Haus has led to an Augmented Reality app that revolutionizes the visualization of prefabricated houses in a virtual 3D world, offering potential buyers a unique experience.

3D House Experiences:

The app includes ten configurable prefabricated house models, enabling users to conduct realistic virtual tours and get an accurate picture of the houses.

Immersive AR App Functionality:

Through immersive 3D visualization in the app, users can build an emotional connection to their potential living dreams and explore them in detail.

Interactive Customization Options:

The app allows users to personalize prefab homes according to their personal preferences, enhancing the decision-making process and customer experience.

Commitment to Advanced Technologies:

This project illustrates Visoric’s endeavor to use innovative technologies to optimize and enrich product presentation and customer experience.

How to GO NEXT.

We are your experienced partner for augmented reality UX applications.

  1. Consultation: We identify your specific needs in the field of augmented reality UX and develop tailor-made concepts for an innovative user experience.
  2. Implementation: From the initial idea to the final augmented reality experience, we create applications that present your products or services in a new light.
  3. Support: Even after completion, we continue to support you, offering updates and assistance to ensure the relevance and appeal of your AR applications.

Find out how augmented reality UX applications can revolutionize the presentation of your company.

What you can expect from our augmented reality UX demo:

Real Application Examples: Discover how augmented reality UX applications can make your products and services come alive in fascinating and interactive scenarios.

Interactive Experience: Dive into the world of augmented reality and explore how this innovative technology can transform your marketing and customer interaction.

Customized Consultation: Our experts are ready to analyze your individual needs and suggest personalized solutions in the field of augmented reality UX.

FAQ about Augmented Reality UX

What can Visoric achieve for my company in terms of Augmented Reality?

Visoric also provides a variety of services in the field of augmented reality, including 3D technologies and pipelines, XR Stager Cloud Solutions, XR Stager AR Studio, and Analyzer. We work closely with our clients to develop customized solutions that support their business objectives and enhance their chances of success.

Can Visoric also provide Augmented Reality solutions for events?

Yes, we offer captivating digital experiences in 2D and 3D for your events. Our hardware is perfectly tailored to your needs, and we guarantee thrilled stakeholders.

Why should I choose Visoric as a development partner for Augmented Reality UX?

Visoric is an experienced and reliable partner specializing in the development of Augmented Reality solutions. We provide comprehensive support, customized solutions, and a service-oriented approach. We believe that success depends on conviction and enthusiasm, and we are committed to ensuring our customers achieve incredible successes.

What is Visoric’s AR Studio?

Visoric's AR Studio is a comprehensive solution for creating and managing augmented reality content. It offers a variety of tools and features that allow you to create interactive 3D content that can be displayed on smartphones, tablets, and AR glasses. With Visoric's AR Studio, you can unleash your creativity and create amazing augmented reality experiences for your target audience.

Can I publish the AR content I create on various platforms?

Yes, Visoric's XR Stager Cloud Solution allows you to publish AR content on various platforms such as iOS, Android, Hololens, and more.

Can I integrate Augmented Reality with my existing business systems?

Yes, our solutions are designed to integrate with existing systems such as CRM and ERP. We work closely with our customers to understand their specific requirements and develop a solution that seamlessly integrates with their existing systems.

How can you ensure that my AR applications are relevant to my target audience?

We work closely with our clients to understand their target audience and develop content and features that best suit their needs. We can also conduct user testing to assess the relevance and effectiveness of the applications.

Can Visoric also provide AR solutions for education?

Yes, we can provide AR solutions for education, such as interactive textbooks or learning games that support learning for students and learners.

What is the advantage of AR over VR?

AR extends the real environment with digital content, while VR replaces the real environment and immerses the user in a virtual world. Therefore, AR provides the opportunity to combine the benefits of virtual and real worlds, allowing for the augmentation of reality in informative and entertaining ways.

What type of content can I create with AR?

There are no limits to the type of content that can be created with AR. It can range from 2D images and videos to interactive 3D models and simulations. We work closely with our clients to develop content that best suits their needs.

What does Augmented Reality mean?

Augmented Reality (AR) is a technology that allows virtual objects to be integrated into the real environment and interact with it. AR represents a combination of the virtual and real worlds, enabling the user to interact with the virtual world without leaving the real world.

Through Augmented Reality, additional information such as text, images, video, or 3D objects can be incorporated into the real world. This information can assist users in better understanding and exploring their surroundings.

What does tracking mean in the field of Augmented Reality UX?

In the field of Augmented Reality UX, tracking refers to the capture, tracking, and monitoring of the physical movements of the user.

These data can then be used to place, track, and manipulate a virtual object in the real world to enable an interactive experience. Tracking methods are often used in conjunction with devices such as cameras, sensors, and tracking tools to capture the user's movements.

These data can then be used to link the real world with virtual elements and create interactive experiences.

What AR tracking methods are available?

  1. Marker-based Tracking: In this method, a specific visual pattern is recognized and used as a reference point for AR content.
  2. Markerless Tracking: No special markers are used in this method. Instead, textures, colors, and other features of the environment are used to determine the camera's position and orientation.
  3. GPS-based Tracking: This method determines the device's position using GPS signals to embed AR content into the real world.
  4. Optical Flow Tracking: Camera movements are captured in this method to determine position and orientation.
  5. Inertial Tracking: Acceleration sensors and gyroscopes are used in this method to track the device's motion.
  6. SLAM (Simultaneous Localization and Mapping): This is a method that combines markerless tracking with environmental mapping in a single step.

How can Augmented Reality improve my marketing and sales?

Augmented Reality (AR) can enhance your marketing and sales in several ways:

  1. Interactive Product Presentation: With AR, you can interactively integrate products or services into your customers' real-world environment. Customers can virtually try out products before purchasing, making the buying decision easier.
  2. Enhanced Advertising Campaigns: AR allows you to create innovative and engaging advertising campaigns. Customers can experience interactive content through AR apps that highlight your product or brand.
  3. Improved User Experience: AR can enhance the user experience in apps and websites. Interactive AR elements make usage more enjoyable and informative.
  4. Training and Guides: Businesses can use AR to provide training and instructional content. This is particularly useful in technical fields and for complex products.
  5. Branding and Brand Awareness: Through innovative AR campaigns, you can strengthen branding and increase brand awareness. AR can have an impressive impact on customers.
  6. Customer Engagement: AR can promote customer engagement by offering an interactive and entertaining way to interact with your brand.
  7. Sales Promotion: AR can display special offers and discounts to boost sales. Customers can scan products and immediately receive relevant information.

Overall, Augmented Reality provides numerous opportunities to enhance your marketing efforts, increase customer retention, and ultimately boost your sales.

Can I use my existing 3D models for use in AR?

Yes, Visoric's AR Studio supports the use of existing 3D models. You can import your 3D models and customize them for use in AR.

How can I measure the effectiveness of my AR applications?

The XR Stager Cloud Solution by Visoric offers extensive analytics features that allow you to measure the effectiveness of your AR applications. You can collect data such as usage duration, interaction rate, and more to optimize the performance of your AR applications.

Can Visoric help me create augmented reality for e-commerce?

Yes, we have experience in creating augmented reality solutions for e-commerce that allow customers to visualize products and make informed purchase decisions. These solutions can be integrated with existing e-commerce platforms.

Can Visoric help me create augmented reality for training purposes?

Yes, we can help create augmented reality solutions for training purposes such as virtual reality simulations.

Can Visoric also provide AR solutions for production?

Yes, we can provide AR solutions for production, such as for controlling production equipment or assisting in maintenance and repair processes.

What hardware is required to use AR applications?

The required hardware depends on the type of AR application. For mobile AR applications, a smartphone or tablet is typically needed, while for location-based AR applications, an AR headset like the Hololens is usually required.

How can I get in touch with Visoric to obtain more information or request a quote?

You can send us an email at or reach us by phone at +49 89 21552678. Our team is here to assist you, answer your questions, and provide you with more information about our services. Alternatively, you can also fill out our contact form on our website, and we will get in touch with you as soon as possible.

Can I configure my VR applications for multiplayer sessions?

Yes, we can configure VR applications for multiplayer sessions. This allows multiple users to interact and collaborate in the same virtual environment simultaneously. It is especially useful for training and presentations where multiple participants are present.

What is Augmented Reality UX?

UX is the abbreviation for User Experience, and it refers to the overall experience of a user with a system, application, or website.

In the context of Augmented Reality (AR) UX, it means providing users with an experience that allows them to integrate virtual objects into the real world and interact with them. A good Augmented Reality UX enables users to interact with the virtual world quickly and intuitively, achieving the desired results.

A good AR UX should be easy to use, have an intuitive design, and offer a pleasant user experience. It's important for the AR UX to be user-friendly and easily understandable so that users can achieve results quickly.

The team at Visoric GmbH in Munich designs and develops professional Augmented Reality applications. Our experts ensure that your users have a pleasant and intuitive experience when interacting with your AR application, and that your content is effectively showcased.

We are committed to providing a user-friendly and easily understandable AR UX, allowing your users to achieve results quickly. With Visoric, you can rely on high-quality and user-friendly AR UX.

What is understood by AR 3D object recognition with and without 3D markers?

AR 3D object recognition with 3D markers refers to the use of specific 3D markers detected by the camera to determine the position and orientation of virtual 3D objects in the real environment. These 3D markers are used to calibrate the position and orientation of the virtual object on the device's display. An example of this would be using a 3D marker in the form of a QR code printed on a real product to display a virtual 3D model of the product on the device's display.

AR 3D object recognition without 3D markers refers to the use of computer vision technologies to capture the environment in real-time and recognize and track 3D objects within it without the need for special markers. This allows AR content to be placed and interacted with on real objects in the environment without the user needing to search for or scan special markers. An example of this would be placing a virtual piece of furniture in a room based on the recognition of a real table or chair.

The difference between the two methods is that in 3D object recognition with markers, a specific marker is used to determine the position and orientation of the virtual object, whereas in 3D object recognition without markers, the environment itself serves as a reference point.

What are the most well-known AR frameworks on the market, and how do they differ?

Some of the most well-known AR frameworks on the market include:

ARKit: A framework by Apple for iOS developers, enabling the creation of AR applications for iPhones and iPads. It supports features such as visual inertial navigation, environment sensing, and 3D object recognition.

ARCore: A framework by Google for Android developers, offering similar functionalities as ARKit, including visual inertial navigation, environment sensing, and 3D object recognition.

Vuforia: A third-party framework available for iOS, Android, and Unity developers. It provides features like marker-based and markerless tracking, 3D object recognition, and image recognition.

Unity: A popular development platform that allows developers to create AR applications for iOS, Android, Windows, and other platforms. It supports AR application development using Unity assets and plugins.

OpenCV: An open-source computer vision framework enabling developers to create AR applications for various platforms. It supports features like visual inertial navigation, environment sensing, and 3D object recognition.

Wikitude: Also a well-known AR framework available for both iOS and Android. It offers features like marker-based and markerless tracking, 3D object recognition, and image recognition, and supports AR application development with the Wikitude SDK (Software Development Kit). A distinctive feature of Wikitude is the support for cloud recognition technology, allowing for the storage and processing of large datasets of images and objects in the cloud to improve recognition accuracy and performance.

The frameworks mainly differ in terms of platform support, the functionalities they offer, and the type of development environment they support. While ARKit and ARCore are primarily suited for mobile developments, Vuforia and Unity are more appropriate for developing applications across multiple platforms, and OpenCV is particularly suitable for open-source application development.

What types of AR apps are distinguished?

There are various types of AR apps that can be distinguished based on their application areas and functionalities. Some examples include:

  • Information and Educational Apps: These apps use AR to provide real-time information about the environment, such as in museums, tourist locations, and historical sites.
  • Entertainment and Gaming Apps: These apps leverage AR to offer an immersive gaming experience, such as augmented reality games played in the real world.
  • Shopping and Sales Apps: These apps use AR to showcase products in the virtual world, such as the ability to virtually place furniture in a room before making a purchase.
  • Marketing and Advertising Apps: These apps use AR to promote and sell products and services, such as the ability to virtually project a product into a supermarket.
  • Product and Service Apps: These apps utilize AR to enhance or facilitate products and services, such as using AR for training or repair guides.
  • Medical and Healthcare Applications: These apps use AR to support medical procedures, such as using AR for physician training or during surgical procedures.

These are just some examples that illustrate the versatility of AR applications. Depending on the application area and target audience, more specific types of AR apps can be distinguished.

Visoric GmbH specializes in developing AR applications for businesses and organizations and has successfully completed projects in areas such as retail, education, media, and industry. If you are looking for experienced and professional partners for your AR project, we look forward to your inquiry.

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