Digital Transformation in Product Advertising – Efficient, Personalized Campaigns with 3D and AI

Digital Transformation in Product Advertising – Efficient, Personalized Campaigns with 3D and AI
Virtual 3D Product Advertising in Transition

Photo: © Visoric GmbH | Modern 3D technologies enable flexible and cost-efficient marketing campaigns in virtual environments.

Technological Advances in 3D Modeling and AI

Technologies like procedural 3D modeling, Universal Scene Description (USD), and generative AI enable dynamic customization and visualization of product variations. Whether it’s a new vehicle model, high-end sneakers, luxury handbags, or innovative cosmetics, companies can swap colors, materials, and accessories in real-time and present their products in various virtual environments.

  • Procedural Modeling: Flexible design and easy adaptation for various product variants.
  • Universal Scene Description (USD): Interchangeable scene descriptions for versatile use cases.
  • Generative AI: Enables easy customization of environments and lighting scenarios through text commands.

Adjust product variants with generative AI

Adjust product variants with generative AI

Photo: © Visoric GmbH | Change colors and materials with a single click: AI-powered tools allow real-time product customization.

Immersive Scenarios and Tailored Experiences

Generative AI not only enables quick adjustments to product visualizations but also creates immersive and user-customized marketing experiences. With simple text commands, scenarios and lighting conditions can be quickly and flexibly adapted, opening up new possibilities to bring products to life and offer customers a unique experience.

  • Flexible Scene Design: Create various environments and lighting moods in real-time.
  • Individualized Experiences: Personalized product experiences that captivate customers.
  • Creative Freedom: Faster implementation of ideas and more flexibility for creative teams.

Dynamic scenarios for product presentations

Dynamic scenarios for product presentations

Photo: © Visoric GmbH | Easily implement various environments and lighting conditions with generative AI.

Future of Product Presentation – Sustainable and Efficient

Digital transformation in product advertising goes beyond cost-efficiency. It offers companies a more eco-friendly, faster, and creative way to present their products and adapt flexibly to the needs of their target audience. Combined with real-time 3D technologies and AI, products can be presented in digital environments in a realistic and appealing way without the need for complex physical sets and props.

  • Sustainability: Reduced environmental impact through virtual productions.
  • Quick Implementation: Shortened production times and increased flexibility.
  • Unique Presentation: Virtual product presentations create impressive visual experiences.

Ulrich Buckenlei and the Visoric team

Ulrich Buckenlei (MBA) Expert in Digital Transformation

Photo: © Visoric GmbH | The Visoric team supports companies in implementing innovative 3D and AI solutions for product advertising.

Watch the Video: Efficient Product Presentations through 3D and AI

In the video, you’ll learn how modern technologies like 3D modeling and AI redefine product presentation in advertising, allowing for greater flexibility and creativity.

Video: © Visoric GmbH | The future of 3D and AI-supported product advertising.

Contact Us for Your Virtual Product Advertising

Visoric GmbH supports companies in integrating innovative technologies like 3D and AI into their marketing strategies. Let’s shape the future of product presentation together and showcase your brand in a captivating way.

  • Personalized Consultation: Tailored 3D and AI solutions for your specific needs.
  • Technology Integration: Support for implementing cutting-edge marketing technologies.
  • Sustainable Strategies: Future-oriented marketing approaches for efficient and eco-friendly campaigns.

Contact Us:

Visoric GmbH looks forward to working with you to develop innovative solutions for your digital product advertising, making your campaigns more efficient and sustainable!

Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com

Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com

Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich

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