AI avatars are stepping out of the lab and into everyday life, transforming how we learn, train, and receive guidance – and how we absorb knowledge, make decisions, and grow.

How intelligent design inspires action. When technology understands what people feel, a simple gesture becomes a decision with impact.

Photo: Visitors experience LearnErgy at the Long Night of Science 2025 in Nuremberg | Photo: Ulrich Buckenlei, Visoric GmbH 2025 During the Long Night of Science 2025 in Nuremberg, the Siemens Power Academy opened its doors to show how learning in the energy sector will look in the future. Among read more…

Artificial intelligence and 3D mixed reality open up entirely new ways to make knowledge tangible and training more efficient.

We stand at the threshold of a new technological age – the transition from Generative AI to Perceptive AI.

3D models and digital twins are fundamentally transforming vehicle development, connecting design, simulation, and production into one intelligent, seamless process.

When light, motion, and design merge into a shared language, an experience is created that makes technology tangible.

AR, holography, and artificial intelligence are creating new kinds of urban experiences—unlocking unprecedented opportunities for retailers to breathe new life into city centers.

Gaussian Splatting turns simple captures into stunning real-time 3D experiences, connecting music, machines, and industrial applications.

With the next generation of AR glasses and AI-driven content, a new form of reading is emerging – emotional, immersive, and contextually expandable at any moment.