Guide Line to Applied Immersive Storytelling in the Automotive Industry

Guide Line to Applied Immersive Storytelling in the Automotive Industry
Visoric makes entertainment, marketing stories, training scenarios, and digital customer service digitally tangible.

Photo: © Visoric GmbH / XR Stager® Spatial Computing Platform with holographic display and XR Stager® tablet control at an event by automotive supplier Brose.



In this article, we cover a fascinating topic that is revolutionizing the way companies tell and experience their stories: immersive storytelling.

We take a special look at the XR Stager® No-Code Platform, which supports a variety of output devices and offers nearly endless possibilities for presenting company data for marketing, service, training, and education in a photorealistic way with all animations.

In collaboration with the experts from Visoric GmbH in Munich, automotive OEMs and suppliers have been successfully creating unforgettable 3D marketing, training, and service experiences for over 15 years.

With XR Stager®, Visoric now enables its customers to centrally manage all digital product twins as well as cross-application and cross-device customization. The handling of the Stager® platform is extremely simple and helps companies save significant costs.

Video © Visoric GmbH / XR Stager®: From screen to Apple Vision Pro: With the XR Stager® Spatial Computing Platform, Visoric enables its customers to multi-deploy and centrally manage all digital product twins as well as cross-application and cross-device customization.

Immersive Storytelling in the Automotive Industry

Immersive storytelling leverages technologies like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) to seamlessly integrate digital content into the real world. This fusion creates experiences that are deeper and more impactful than traditional methods.

Technologies and Concepts

  • Augmented Reality (AR): Enhancing the real world with digital information.
  • Virtual Reality (VR): Fully digital environments that transport users to another reality.
  • Mixed Reality (MR): Combining AR and VR where real and virtual elements interact.

Challenges and Solutions

  • Integration into Existing Systems: Adapting technologies to existing IT structures.
  • Data Management and Security: Ensuring data security and integrity.
  • Employee Training and Adaptation: Training staff to handle new technologies.

Immersive Storytelling with the XR Stager Spatial Computing Platform

Award-winning and acclaimed are the cross-platform 3D worlds and experiences that Visoric has been creating for the Brose Group for many years, which are used worldwide at globally networked locations, at trade shows, and in the virtual space of the industrial metaverse.

Photo: © Visoric GmbH / Brose Group

Benefits of Immersive Storytelling

Immersive storytelling offers numerous benefits for companies in the automotive industry, particularly in marketing, training, and customer service.

Marketing and Sales

  • Virtual Showrooms: Interactive product presentations and configurators.
  • Interactive Advertising: AR and VR-based advertising campaigns.
  • Virtual Events: Trade shows and product launches in virtual spaces.

Training and Education

  • Realistic Simulations: Practical training environments.
  • Virtual Classrooms: Remote training and workshops.
  • Improved Safety: Risk-free training scenarios.

Customer Service and Support

  • Interactive Guides: AR-based maintenance and repair instructions.
  • Reduced Service Times: Faster problem-solving through virtual assistance.
  • Enhanced Customer Satisfaction: More effective and efficient service experiences.

Immersive Storytelling with the XR Stager Spatial Computing Platform

The award-winning 3D asset management system created by Visoric for the Brose Group is used worldwide at networked locations, trade shows, and virtual showrooms.

Photo: © Visoric GmbH / Brose Group

Visoric GmbH: Your Partner for Immersive Storytelling

Visoric GmbH offers innovative and sustainable solutions to create outstanding, multifunctional interactive experiences. From 3D pipelines and 3D asset management to digital twins, 3D showrooms, and metaverse solutions – we provide comprehensive services through our team of strategists, designers, and developers, as well as the XR Stager® Spatial Computing Platform we developed.

Innovations and Sustainable Solutions

  • Multifunctional Interactive Experiences: Integration into various marketing and sales channels.
  • 3D Pipelines and Metaverse Solutions: Utilizing the latest technologies for versatile applications.
  • XR Stager® Spatial Computing Platform: Easy creation and management of immersive experiences.

Examples and Success Stories

  • Virtual Showcases: Use on Proto Hologram M with digital twins from Brose asset management.
  • Maximum Flexibility: Through extensive hardware support such as the Apple Vision Pro, Magic Leap 2, Meta Quest 3, Looking Glass, and Proto M and Epic.
  • Industrial Metaverse: Application of our models and technologies from trade show screens to the industrial metaverse.

Immersive Storytelling with the XR Stager Spatial Computing Platform

In the virtual mobility worlds of the Brose Group, the digital 3D product twins processed and animated by Visoric impressively and immersively encounter the virtual product carriers developed together with Brose experts.

Photo: © Visoric GmbH / Brose Group

Recommendations for Action

To benefit from immersive storytelling, companies should develop a clear strategy and take the right steps.

Implementation and Strategy

  • Needs Analysis: Identify areas where immersive storytelling can add value.
  • Technology Selection: Choose the right hardware and software for specific requirements.
  • Pilot Projects: Conduct test projects to gain experience and evaluate technologies.
  • Training and Education: Train employees to handle new technologies.
  • Evaluation: Regularly review and adjust strategies and projects.

Success Factors and Common Mistakes

  • Clear Objectives: Define clear and measurable goals for projects.
  • Flexibility: Be willing to adapt strategies and approaches as needed.
  • Continuous Learning: Stay open to new developments and continuous education.

Immersive Storytelling with the XR Stager Spatial Computing Platform at the Siemens Power Academy

The XR Stager® Spatial Computing Platform with Apple Vision Pro and XR Stager® Tablet Control at the Siemens Power Academy

Photo: © Visoric GmbH / Siemens AG


Immersive storytelling offers companies numerous ways to reach their target audiences innovatively. The combination of AR, VR, and Mixed Reality creates new experiences and sets new standards for digital storytelling. Companies should leverage these technologies to effectively communicate their messages and stand out from the competition.

Summary of Key Points:

  • Enormous potential of immersive storytelling.
  • Integration of reality and virtuality.
  • Display virtual products in the real world.
  • Configure virtual products in the real world.
  • Realize faster, understand better, and sell more.
  • XR Stager Ready 2 Use No Code Platform.
  • Visoric experts provide individual advice and recommendations.

Immersive storytelling opens up new horizons for companies and offers numerous opportunities to increase engagement and efficiency. We invite you to discover and leverage this technology for your business goals.

Video © Visoric GmbH / XR Stager®: Video insight – Immersive Storytelling in the Automotive Industry at Brose Group with the XR Stager® Platform


Contact the Expert Team at Visoric

To learn more about implementing immersive storytelling in your company and to receive customized solutions, contact our expert team at Visoric in Munich. Use the contact form below or contact us directly:

Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871

Nataliya Daniltseva (Project Manager)
Mobile: + 49 176 72805705

Bayerstraße 13
D-80335 München

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