Virtual vehicle configuration with spatial computing: Reality and virtuality merge in the headset.
Photo: © Visoric GmbH | CUPRA vehicle model app on Apple Vision Pro.
Introduction: The automotive industry is on the brink of a digital transformation
The automotive industry is currently experiencing an unprecedented digital transformation. Technologies such as spatial computing, virtual reality (VR), and augmented reality (AR) are driving this change, creating new, immersive experiences that could revolutionize the car buying process. These technologies allow consumers to experience and interact with vehicles in completely new ways, making the buying process not only more efficient but also more exciting.
The Future of Car Dealerships
Imagine walking into a car dealership from the comfort of your home. You can examine every detail of a vehicle, change the color, adjust the interior, and even take a virtual test drive—all without leaving your living room. With the latest advances in spatial computing, this vision is becoming a reality. The new CUPRA app for Apple Vision Pro, released last Thursday, is an outstanding example of how these technologies can be used.
This app allows users to explore detailed 3D models of vehicles, configure the color and interior to their liking, and see how these vehicles would fit into their real-world environment. It is a completely new way of experiencing cars that has the potential to fundamentally change the traditional car buying process.
By utilizing VR and AR, potential buyers can gain a much deeper understanding of the vehicle they are considering. They can see how the car would look in their driveway or test the interior in a virtual showroom. This creates a more interactive and entertaining shopping experience, and can also help make more informed purchasing decisions.
Advances in digital technology have the potential to transform the entire automotive industry by redefining the way vehicles are marketed and sold. In fact, the physical visit to a dealership could soon be a thing of the past, as more and more people discover the convenience and efficiency of virtual car shopping.
Virtual vehicle configuration with spatial computing: The CUPRA vehicle model app allows you to display the virtual vehicle both in the real environment and in the virtual showroom.
Photo: © Visoric GmbH | CUPRA vehicle model app on Apple Vision Pro.
A New Era of Customization
The new CUPRA app for Apple Vision Pro revolutionizes the way users can experience and configure vehicles. By integrating spatial computing, virtual reality (VR), and augmented reality (AR), the app offers a variety of features that make the car buying process more interactive and personalized.
Innovative Features of the CUPRA App:
- Explore detailed 3D models of vehicles.
- Adjust features such as color and interior.
- See how cars fit into their real environment.
A spatial computing vehicle experience goes far beyond the mere visualization of cars; it opens up entirely new interaction possibilities. Users can change the color of the vehicle with a simple hand gesture, open the doors, and even step inside to explore the interior in detail.
Virtual vehicle configuration with spatial computing: The CUPRA vehicle model app allows you to experience wheel variants with a hand gesture realistically.
Photo: © Visoric GmbH | CUPRA vehicle model app on Apple Vision Pro.
Revolutionizing Car Buying
Spatial computing, VR, and AR offer far more than just a new way of presenting vehicles. They open up entirely new possibilities for shaping the car buying process. Users can not only see and configure vehicles in 3D but also interact with them. These technologies make it possible to view the car from all sides, open the doors with simple gestures, and explore the interior of the vehicle.
Key Features of the CUPRA App:
- Immersive Exploration: Detailed views and customizable configurations.
- Seamless Integration: Virtual cars merge perfectly with the real world.
- Virtual Dealerships: Various environments for car viewing.
- 360-Degree Rotation: View from all angles.
- AI Integration: Data analysis for informed decisions.
These features provide immense benefits to both customers and car manufacturers and dealers. Customers can experience vehicles in a depth and detail previously unattainable. Manufacturers and dealers gain valuable data and insights that enable them to better tailor their products and services to the needs of their customers.
Through these expanded usage possibilities, potential buyers can develop a deeper understanding of the vehicle they are considering. This leads to better decision-making and stronger customer loyalty.
Interactive vehicle presentation: VR and AR offer comprehensive insights and personalized experiences.
Photo: © Visoric GmbH | Interactive vehicle presentation on Apple Vision Pro.
Industry Insights and Future Perspectives
The integration of spatial computing into the automotive industry not only enhances the customer experience. It also provides valuable insights for manufacturers and dealers, helping them understand consumer preferences and improve their offerings.
Benefits for Manufacturers and Dealers:
- Analyze user behavior and optimize vehicle presentation.
- Adapt marketing strategies to individual customer needs.
- Increase customer satisfaction and loyalty through personalized experiences.
By collecting data on how users interact with virtual car models, companies can continuously improve their products and services. This not only leads to a better customer experience but also to higher efficiency and effectiveness in marketing and sales.
Industry insights: Digital technologies provide valuable data for optimizing vehicle presentations.
Photo: © Visoric GmbH | Digital technologies in the automotive industry.
Video Insight: How Spatial Computing is Revolutionizing Car Buying
Experience in this video with digital transformation expert Ulrich Buckenlei how the CUPRA app for Apple Vision Pro and spatial computing are transforming the automotive industry – from detailed vehicle models to immersive virtual showrooms.
Video © Visoric GmbH: Photo © Visoric GmbH | CUPRA vehicle model app on Apple Vision Pro
Conclusion
As spatial computing continues to evolve, its impact on the automotive industry will also grow. The combination of VR, AR, and AI paves the way for a future where the car buying process is more immersive, personalized, and efficient than ever before.
Contact Our Experts
Would you like to learn more about how spatial computing and immersive technologies can enhance your marketing strategies in the automotive sector? Contact the experts at VISORIC to schedule a consultation. We help you find and implement the best solutions for your business.
Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com
Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com
Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich
