The Visoric expert team for Spatial Computing created virtual 3D products for DEHN for Light + Building 2024 in Frankfurt and presented them via the secure local XR Stager Metaverse Server in six digital display cases as a holographic, interactive product experience.
Photo © Visoric: DEHN booth at Light + Building 2024 in Frankfurt
Digital Transformation at Trade Shows
The trade show world is experiencing a remarkable digital transformation, driven by new technological possibilities such as photorealistic 3D real-time visualization, artificial intelligence, and the concept of a Metaverse – a digital layer above the real world.
The Munich-based expert team of Visoric, specializing in photorealistic 3D real-time visualization, Extended Reality, and Spatial Computing, supports companies like the electrical engineering firm DEHN SE in leveraging the digital transformation for their benefit.
Presenting products as digital twins in holographic display cases revolutionizes sustainability and customer interaction. This technology is an advanced alternative to traditional, purely physical exhibition stands.
- Holographic display cases: These modern presentation formats open up entirely new possibilities for product interaction. Visitors can view products in a 3D space from different angles, test functions virtually, and thus gain a much deeper understanding and experience than with conventional methods.
- Digital twins: The detailed and interactive view of products by digital twins allows for the clarification of even complex product features and the highlighting of technical details that would not be visible in a physical model. This opens the door to more transparent and informative customer communication.
- 3D Asset Management and Media Server: These technological foundations enable efficient management and seamless presentation of digital twins. A powerful media server ensures the smooth display of 3D models in real-time, while asset management allows for central maintenance, updating, and customization of product information and visualizations, ensuring consistent presentation across different platforms.
- The VISORIC XR Stager Media Server as the core component: This specialized media server is the key component Visoric uses to impressively present DEHN SE’s products at Light + Building 2024. It enables not only the smooth and error-free display of complex 3D models in real-time but also ensures that the content is securely and seamlessly transmitted to the holographic displays.
- Security and reliability in transmission: In the digital era, data protection and security are crucial. The VISORIC XR Stager Media Server uses advanced encryption methods and secure transmission techniques to maintain the integrity and confidentiality of the presented data. This high priority on security ensures that all digital content is protected and reliably sent to the target devices, which is essential for companies presenting their products at trade shows.
- Innovative programming for interactive user experiences: By using cutting-edge programming methods and integrating user interaction possibilities, Visoric creates unique experience worlds. Visitors can interact with the digital twins by retrieving information, virtually manipulating products, or testing different configurations. This type of presentation transforms passive viewers into active participants, fostering a deeper understanding and higher engagement with the exhibited products. The XR Stager® facilitates the convenient delivery of digital product twins across nearly all modern devices and platforms.
- Interactive experiences in the Metaverse: The Metaverse allows visitors to explore digital product twins within a lifelike virtual environment. These immersive experiences offer a new dimension of product presentation, where users gain deep insights into product features through interactions with the digital twin. It’s an innovative way to enhance customer engagement and foster a detailed understanding of the products.
- Global reach without physical presence: Visoric’s digital solutions make it possible to present products to an international audience without requiring visitors or exhibitors to travel long distances. This accessibility promotes global networking and interaction, regardless of geographical limitations. Through virtual booths and online presentations, companies can introduce their latest products and innovations to a worldwide audience, significantly expanding reach and visibility.
- Sustainability in the Metaverse: Using the Metaverse for trade show designs contributes to reducing the need for physical resources and supports environmentally friendly presentation methods. By minimizing physical stands and associated travel, the Metaverse helps companies reduce their ecological footprint. This sustainable approach to trade shows reflects the growing awareness of environmental responsibility in the business world.
- Reducing the ecological footprint: Visoric actively contributes to environmental protection by using digital representations for trade show presentations. This innovative approach reduces the need for physical product models and exhibition stands, which in turn significantly cuts down on the consumption of material resources and associated CO2 emissions. By utilizing digital twins and holographic display cases, Visoric offers an eco-friendly alternative that minimizes the ecological footprint of trade shows.
- Global reach without physical presence: Visoric’s digital solutions allow products to be accessible to an international audience without requiring visitors or exhibitors to undertake extensive travel. This accessibility promotes global networking and interaction, irrespective of geographical restrictions. Virtual booths and online presentations enable companies to showcase their latest products and innovations worldwide, greatly enhancing reach and visibility.
- Cost efficiency by minimizing material and logistical expenditures: In addition to environmental benefits, Visoric’s digital trade show presentations also offer significant cost savings. Reducing physical exhibits and saving on transport and logistics costs lead to a more efficient and cost-effective trade show participation. These financial savings can be invested in the development of further innovative products and technologies, enhancing the competitiveness of companies.
- Commitment to Sustainability: Visoric is deeply committed to eco-friendly trade show presentations. By leveraging digital technologies, they help reduce the ecological footprint of trade shows by decreasing the need for physical materials and minimizing CO2 emissions from travel. Their practices mark a clear sign of the importance of sustainability in the industry.
- Partnerships and Collaboration: Collaborating with leading companies, including the specialist for multivisual events, Pave GmbH, and top developers of XR technologies like Magic Leap, allows the Visoric team to create customized solutions. Tailored specifically to the needs and challenges of each company, these solutions ensure optimal presentations and maximum engagement in areas such as service, marketing, or at trade shows.
- Continuous Innovation and Leadership: Visoric stays at the forefront of technological innovations through constant research and development. Their relentless focus on improving and expanding their technologies secures their position as a leader in digital trade show design. This enables them to anticipate and respond to market dynamics and demands.
- Customized Solutions: We collaborate with you to develop individual concepts that are precisely tailored to your needs.
- Focus on Sustainability: Set a standard in the industry by prioritizing eco-friendly solutions that reduce your environmental impact.
- Success Through Innovation: Stand out from the competition and captivate your audience with unique, interactive experiences.
The digital product twin makes the real product interactively experienceable in 3D and enhances understanding. Here at the DEHN booth at Light + Building 2024 in Frankfurt.
Photo © Visoric: DEHN booth at Light + Building 2024 in Frankfurt
Secure Model Delivery via XR Stager Media Server
Visoric showcases DEHN SE’s products at Light + Building 2024 in holographic display cases using advanced technology. The use of the VISORIC XR Stager® Media Server ensures a secure and reliable presentation.
The XR Stager® enables effortless presentation of digital product twins on a variety of modern devices and platforms. Pictured are the Apple Vision Pro spatial computing headset and the Magic Leap 2 mixed reality headset, the holographic displays Proto M and Looking Glass, as well as an LCD Powerwall accompanied by the convenient XR Stager® tablet control.
Photo: © Visoric GmbH I Munich 2024
The Metaverse in Trade Show Design
The introduction of the Metaverse offers an exciting perspective on future trade show experiences. By creating an immersive digital space, the possibilities for product presentations and visitor interactions are redefined. This innovative concept extends the reach and impact of traditional trade shows by providing a global platform for engagement and discovery.
The potential of the Metaverse for trade show design goes beyond traditional approaches. It promises a future where digital innovations not only transform how products are presented but also how we perceive and interact with them. By integrating the Metaverse into trade show design, doors are opened to endless creative possibilities and sustainable solutions for global challenges.
Digitalization experts Nataliya Daniltseva and Ulrich Buckenlei step into an industrial Metaverse environment with the Magic Leap 2 Mixed Reality Headset and the Apple Vision Pro Spatial Computing Headsets, powered by the Industrial Metaverse software XR Stager® – a leap into the future of interactive and innovative trade show experiences.
Photo: © Visoric GmbH I Munich 2024
Sustainability and Reach
Visoric focuses on sustainability and global accessibility of its digital trade show presentations by reducing CO2 emissions and introducing products to a worldwide audience.
Visoric focuses on sustainability and global accessibility of its digital trade show presentations by reducing CO2 emissions and introducing products to a worldwide audience.
Photo: © Visoric GmbH I Munich 2024
Visoric: Pioneers in Digital 3D Experience and Software Design
Visoric is setting new standards in digital product presentation. With their commitment to innovation and sustainability, Visoric is redefining how companies exhibit at trade shows.
With their successful presentation at Light + Building 2024, Visoric has demonstrated that virtual display cases play a crucial role in the future of trade show design. Their solutions offer not only an innovative and sustainable alternative to traditional presentation methods but also open new pathways for global interaction and engagement.
Virtual product experiences offer an innovative and environmentally friendly alternative to conventional presentation methods, paving the way for worldwide interaction and engagement.
Photo © Visoric: DEHN booth at Light + Building 2024 in Frankfurt
Shape Your Trade Show Future with Visoric
Seize the opportunity to revolutionize your trade show appearance with Visoric’s digital innovations. Our team of experts in photorealistic 3D visualization, Extended Reality, and Spatial Computing is ready to make your presentations sustainable and successful.
Take the first step towards a forward-thinking trade show presentation and contact Visoric’s experts. Together, we will not only create impressive worlds of experience for your products but also position your company as a leader in digital innovation and sustainability.
Let’s collaborate to turn your visions into reality and establish new standards in trade show design.
Video I Digital Product Twins in Holographic Display Cases
Watch the video to see how Visoric uses advanced technology to showcase DEHN SE’s products at Light + Building 2024 in holographic display cases.
Video © Visoric: DEHN booth at Light + Building 2024 in Frankfurt
We look forward to hearing from you and are happy to provide personal advice on any questions you may have.
If you would like to learn more about our work and references in the area of Multi-Touch User Experience, please visit our Multi-Touch UX product page.
Or conveniently book your personal, free consultation appointment by filling out our contact form.
Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com
Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com
Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich
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