Mixed Reality enters the operating room: Apple Vision Pro is reshaping surgical education, planning, and precision.

AI and VEO3 make Hollywood-level video creation accessible – a Google innovation that could change everything.

Google is making a fresh start with Android XR and Gemini AI – aiming for smart glasses that are truly practical and powered by immersive AI.

How immersive technologies are revolutionizing human-machine interaction in industry, infrastructure, and maintenance.

An innovative assistance system demonstrates how complex industrial assembly steps can be significantly accelerated using 3D instructions and artificial intelligence.

A new era of brand storytelling begins where Porsche, Apple, and spatial computing converge.

The world’s most realistic digital fruit fly shows how AI, biology, and physics merge into truly simulated life.

A holographic display you can shape with your hands? FlexiVol brings 3D content to life – no headset or gloves required.

Animated radar charts reveal how artificial intelligence thinks – visually, intuitively, and in real time.

When Artificial Intelligence, Augmented Reality, and Virtual Reality come together, they open up new paths to efficiency, innovation, and growth.