Delta at CES 2025: Immersive Technologies in the 360° Sphere

Ulrich Buckenlei reports from CES 2025: Focus on the Technology of the Future

^{Photo: © XR Stager | Ulrich Buckenlei at CES in Las Vegas.}

A Look Behind the Scenes of CES 2025

The Consumer Electronics Show (CES) 2025, held from January 5th to 10th in Las Vegas, showcased one of the most impressive presentations of the year: Delta Airlines’ keynote. At the heart of the famous Sphere, a state-of-the-art 360° dome, the future of travel was brought to life with immersive technologies, sensory experiences, and AI-driven innovations. Ulrich Buckenlei, CEO of Visoric and an expert in digital transformation, analyzes the groundbreaking highlights.

An Experience in the 360° Sphere

^{Photo: © CES 2025 | Delta’s immersive presentation in the state-of-the-art 360° dome.}

The 360° Sphere: A New Benchmark for Immersive Media

Delta Airlines’ presentation took place in the Sphere, a technologically advanced 360° dome equipped with seamless hemispherical projection and sensory features. This innovative concept allowed the audience to immerse themselves in the world of the future.

Delta combined cutting-edge technology with creative concepts to deliver a unique experience.

Vibrating chairs: Simulated realistic flight movements.
Scent integration: Matching aromas enhanced the immersion.
360° film projections: A visual spectacle that encompassed the entire hemisphere.

These elements made the presentation a milestone in immersive technologies.

Immersive Media as the Standard of the Future

^{Photo: © CES 2025 | High-quality 360-degree visualizations in the Sphere.}

Artificial Intelligence Revolutionizing the Travel Industry

Beyond the impressive Sphere technology, the role of artificial intelligence was a central theme of the keynote. Delta showcased how AI is making the travel industry more efficient and personalized.

From ticket booking to trip planning, AI is transforming the way we travel.

Personalized travel planning: AI creates offers based on individual preferences.
Optimized flight routes: Reducing fuel consumption and time waste.
Travel assistance: Real-time updates and intelligent assistants.

These technologies set new standards for customer experiences in the industry.

An Unforgettable Finale

^{Photo: © CES 2025 | Lenny Kravitz live in the Sphere.}

The Fusion of Technology and Entertainment

A highlight of the keynote was the performance by Lenny Kravitz, who impressively demonstrated the connection between entertainment and technology.

The combination of music, light, and immersive technology captivated the audience.

Live music: A concert amidst a breathtaking setting.
Interactive elements: The audience was actively engaged.
Sensory experiences: Music, visualizations, and technology united.

This fusion underscored the potential of modern technologies in entertainment.

Delta’s Innovative Presentation Technology

^{Photo: © CES 2025 | Immersive technologies in the 360° Sphere.}

A Glimpse into the Future

CES 2025 and the Sphere impressively demonstrated how technology can revolutionize experiences.

The combination of creativity and technological precision inspired the entire industry.

Sustainable approaches: Use of eco-friendly technologies.
Connected systems: Optimized travel through IoT integration.
Immersive training: Utilizing XR for training and simulations.

With these innovations, Delta sets the standards for the future of travel.

Video: Highlights of the Delta Keynote

Watch the video to see how Delta Airlines set new standards for presentations in the 360° Sphere using state-of-the-art technology. Ulrich Buckenlei summarizes the highlights:

Invitation to Collaborate

CES 2025 and the Sphere technologies demonstrated impressively how immersive experiences can transform industries. Visoric supports businesses in leveraging these innovations.

Tailored consulting: Strategies for your specific requirements.
Technological integration: Seamless incorporation of XR, AI, and 3D tools.
Innovative solutions: Future-proof approaches for sustainable success.

Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com

Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com

Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich