With 3D and Neurotechnology: Rethinking Donations

^{Photo: © Visoric GmbH | Immersive Tech expert Ulrich Buckenlei at Rise Against Hunger Italia during the Immersive Tech Week in Rotterdam}

Technology Transforming Giving

At the 2024 Immersive Tech Week in Rotterdam, the organization Rise Against Hunger Italia showcased a project that integrates cutting-edge technologies such as neurotechnology, 3D visualization, and Metaverse elements into donation campaigns. The goal is to make donations not only more efficient but also emotionally engaging.

Neurotechnology and Donation Campaigns

^{Photo: © Visoric GmbH | Measuring brain activity to understand giving in new ways.}

A central element of the campaign was packaging 10,000 meals for children in Zimbabwe. Neurotechnology tracked participants’ brain activity to analyze their mental processes during giving. The technology demonstrated how altruistic actions influence self-awareness, creating a direct feedback loop between action and reflection.

Mental Effects: Measuring brainwaves during the packaging process.
Emotional Reflection: Making giving a conscious experience.
Innovative Application: Using technologies in humanitarian contexts.

XR and the Metaverse as a Bridge

XR technology was also utilized to create an immersive experience. Participants selected virtual cards showcasing cultural symbols of the recipient countries. These cards guided them through the packaging process, fostering an emotional connection with the supported regions. The packaging boxes were digitally personalized, enhancing interaction between donors and recipients.

Creating Virtual Connections

^{Photo: © Visoric GmbH | Cultural symbols enhance emotional closeness.}

A highlight of the event was the ability to interact with children in Zimbabwe in real-time. Through a Metaverse platform, participants could directly communicate with the recipients of their aid, significantly amplifying the emotional impact of the campaign.

Direct Interaction: Communicating with recipients in real-time.
Personalized Boxes: Digital customizations enhance connections.
Experiential Giving: Donations as an interactive experience.

Technology Unlocking New Perspectives

This project demonstrates how technology can optimize processes and create deeper connections. The combination of neurotechnology and immersive applications opens new possibilities for donation campaigns, establishing a model for the future of humanitarian aid.

Donations in the Digital Age

^{Photo: © Visoric GmbH | Advanced technologies reshaping charitable campaigns.}

By merging cutting-edge technologies with the tradition of giving, a new form of humanitarian aid is emerging—one that enriches both donors and recipients.

Emotional Connections: Making giving a conscious experience.
Efficient Processes: Technologies streamline operations.
Future-Oriented Approaches: Rethinking donation campaigns.

See the Technology in Action

The following video illustrates how neurotechnology, XR, and the Metaverse transformed this donation campaign. It provides a glimpse into the intersection of innovation and humanity.

Contact Us for Innovative Projects

Visoric supports companies in integrating innovative technologies such as XR, neurotechnology, and the Metaverse into their projects. Our team develops customized solutions to advance your processes and vision.

Consulting: Tailored solutions for your needs.
Technological Integration: Utilizing cutting-edge tools effectively.
Sustainable Strategies: Projects that benefit all stakeholders.

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Visoric looks forward to supporting your projects with state-of-the-art technology!

Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com

Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com

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